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Completely Irrational: Why Companies Can Fool Us Into Paying More

decision making and consumers
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Are You Rational?  Probably not.  When it comes to decision making, it turns out most people (myself included) don’t think rationally.  Sure, we think we are making the best decision at the time, but when looked at objectively?  That’s when things get interesting. A Study in Human Psychology As consumers, Dan Ariely’s book Predictably Irrational provides […]