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The Power of Free: How to Build Your Business by Giving Product Away

build your brand, build your business
Entrepreneur 0 Comments

Predictably Irrational  Dan Ariely’s book Predictably Irrational is one of the most interesting books I’ve read on behavioral economics.  It turns out, not only are we, as consumers, pretty irrational in our decision making, but we are also consistent.  This has major implications for someone trying to grow their business.  Predictably Irrational dives deep into the human psychology of decision making.  […]