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Completely Irrational: Why Companies Can Fool Us Into Paying More

decision making and consumers
Saving 2 Comments

Are You Rational?  Probably not.  When it comes to decision making, it turns out most people (myself included) don’t think rationally.  Sure, we think we are making the best decision at the time, but when looked at objectively?  That’s when things get interesting. A Study in Human Psychology As consumers, Dan Ariely’s book Predictably Irrational provides […]

Three Ways to Improve Your Money Management

Building Wealth, Saving 2 Comments

How to Increase Financial Accountability at Home Accounting for household spending is a tall order, requiring consumers to address a wide variety of financial demands. Fortunately for personal money managers, as financial concerns have grown increasingly complex, technology has also stepped-up with budgeting apps and online resources, offering up to date information about personal finance. […]